The AMA Story
Drawing its name from the word meaning grandmother across Asia, symbolizing joy in Ghana, and embodying love in Latin, AMA transcends borders, languages, and generations. More than a name, AMA is an invitation—to warmth, to lineage, to ritual.
Inspired by the ancestral bathhouses of the East, AMA reimagines the sacred art of healing through heat, water, and stillness—bringing these timeless practices into the modern home with grace and intention. Rooted in generations of care, our journey seeks to restore a slower, more grounded rhythm of life. One where beauty is not built on trends, but gently cultivated through presence.
AMA began as a longing—to return to the communal rituals that shaped our founder’s youth. Visits to the bathhouse were not simply for cleansing, but for reconnecting: with self, with others, with skin and spirit. In those quiet spaces of warmth and water, glow was not applied—it emerged.
In a world that so often glorifies hustle, AMA offers something different:
Glow over grind.
Ritual over routine.
Essence over ego.
Our saunas and plunges are not just wellness tools—they are modern sanctuaries. Crafted in natural wood and formed with intention, each piece invites you to slow down, to strengthen, and to restore. Whether used for quiet reflection, muscle recovery, or deep skin renewal, these rituals support the body’s innate intelligence and resilience.
Rather than chasing perfection, our philosophy embraces longevity, grace, and the quiet wisdom passed through generations. At AMA, we believe beauty is not a look—it’s a state of being. A daily practice of self-care, cultivated slowly, intentionally, and holistically. One that honors the skin, supports healthy aging, and invites you to glow from within.
As we continue to evolve, our path will be guided not by trends, but by purpose. We hold space for what’s to come—while remaining rooted in what has always been true: that the ritual is the medicine. That your glow is already within you, waiting to rise.
To age gracefully is a privilege.
To do it joyfully is an art.
Welcome to AMA.
A sanctuary for your skin. A rhythm for your soul. A space to come home to.
